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The recently re-launched Pilsner Ice, from EABL, presented The 7Wonders of Carnivore, a New Year’s Eve party dubbed “The Coolest Way to Crack Open 2012.” According to the EABL Regional Marketing Manager (Emerging Brands) Dan Angima, the event was the biggest New Year’s Eve party in Nairobi. “We partnered with the Carnivore to create and present a party experience like no other.

There were two separate entertainment areas, one inside the Simba Saloon and the other in the area outside Simba Saloon,” Angima said. “DJ Joe Mfalme and DJ Ricky, who are both Pilsner Mfalme winners, were joined by DJ Mobi and DJ Klash inside Simba Saloon whilst DJ Jean Marrie and DJ Eddie rocked the outside area.” The event give revelers an opportunity to experience this re-launched beer, targeted at the sporty, working class and young adults.

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